Posts in Branding
Marketing, It’s About People…

Marketing. It can feel a very rational, data-driven activity. We target consumers, we promote, and we convert, all the time using data to optimize what we do.

But consumers are not just pieces of data, defined by what they buy. They’re people, and our success depends on understanding and motivating them.

Marketing is at heart a people business.

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Why No Brand is an Island...

Brands.

As marketers, it’s easy to get wrapped up in them. They’re our creation, so we set the rules. We just have to tell consumers about them.

But brands don’t exist in isolation. They don’t stand alone. Rather, they only thrive through connection.

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